The purpose of this thesis is to evaluate the effectiveness of high school visits as a college recruiting method using Union College as a case study. First, I estimate the effect of visits on applications. While the data is observational, I estimate causal effects by exploring the variation in visits within each school. Second, I evaluate the cost effectiveness of visits compared to other methods of recruiting. Overall, given the yields of these various methods, I find that high school visits are less cost-effective than other methods such as buying names. This result holds true under a variety of assumptions about the relative cost of visits. Therefore, on the margin, colleges such as Union should consider purchasing more names while visiting fewer schools.