Technological Efficiencies Behind Nonprofits

A nonprofit company’s websites and social media have an impact on the contributions that they receive. Websites often include a minimum amount for the donor to contribute and various ways to contribute. Social media allows the nonprofit to reach potential donors to influence them to support their mission and contribute. This research shows the effects of nonprofits using their website and social media. The study found that social media platforms such as Instagram and Twitter have a positive effect on nonprofit’s contributions. Contributions in the form of stocks proved to be significant whereas other methods did not show a significant effect on donations. The minimum donations displayed on the website proved to be insignificant as well. Finally, board size and age of the nonprofit showed an effect on nonprofits contributions like showed in other studies. Unlike any studies on nonprofits previously, this study creates an understanding on the use of technology to push nonprofits missions and influence donors to contribute.