March 10-16, 2017 I attended South By Southwest 2017 in Austin, Texas. South By Southwest is a premier annual intersection of business, film, and music which offers a myriad of opportunities to hear the best and brightest in each of these fields share their expertise. While there I participated in the interactive (business focused) track, my experience consisted primarily of design, brand development, and technology focused seminars. This is the perfect session for students interested in learning about the cutting edge developments in marketing, artificial intelligence, brand design, and so much more. I look forward to further sharing this experience with the Union community.