Sports are one of the most influential aspects of society at large. Not only are sports exciting to both play and watch, but they have become a fundamental part of American culture. However, the gender hierarchy that exists in the United States subjects elite women in sports to a lesser status in which their abilities, strengths, and talents are seen as perpetually inferior to their male counterparts. Exploring the reasoning behind these disparities is a major focus of my research in addition to showing how poorly women in sports are treated today. Previous studies indicate that institutionalized forms of sexism, hegemonic masculinity, and the normalization of strict gender roles are some of the primary reasons behind this severe imbalance. While past research has been lucrative, there is a lack of current and expansive pieces of data. As a result, content analysis was used as the main methodology in which articles about women in sports were analyzed across various online platforms and organized by using thematic codes. This includes Instagram, ESPN, ESPNW, Bleacher-Report, Just Women’s Sports, The New York Times, and Sports Illustrated. Over 60 stories were collected and published between the years of 2021 and 2023. Going beyond the inequities that exist for elite female athletes, my research makes it explicitly clear that women’s sports are prevented from making progress or any advancements due to the sociocultural expectations and stereotypes that are placed on them. Not only do female athletes require more rights, but the world today needs to admit that it is actively and systematically sabotaging women in sports.
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