It is implicit in human nature for people to elect a President that not only represents their points of view but perhaps more importantly personifies the image created and perpetuated by party affiliation and the aesthetic. the aesthetic is the piece of politics that inspires political action through the use of symbolism, immaterial representation, and adherence to party rhetoric. An analysis of the more recent Presidential elections serves to both identify partisan imagery as well as the significant role imagery plays in modern politics. The apparent need for candidates to appear as an ideal of their party in order to get elected has contributed to the great polarization America faces today. The exploration of partisan imagery, through the perspective of the aesthetic, reveals that image can be as important, if not more so, than a candidates' stance on substance based issues.